"Health insurance text blocks on a calendar beside a laptop, symbolizing strategic planning for a health insurance campaign

Prior to US

A Health Insurance Marketplace Industry came to us in March of 2019, with some online presence. They wanted to improve their local presence by increasing organic rankings and traffic to their website and increase clientele. At the time they signed on for our SEO services they had 12 keywords ranking on the first page of major search engines.

Our Approach

  • We identified how potential customers were searching through extensive keyword research.
  • We designed & implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms.
  • We ensured that all name, address, and phone number information was correct, complete and consistent across key sites, including top tier directories such as Google My Business and Bing Local.
  • We developed and distributed SEO friendly content on relevant websites.

Campaign Results

December 2019

After 9 Months, the website went from ranking for 15 keywords on Page 1 out of 33.

April 2023

The momentum of the campaign was in full throttle as they now ranked on the first page for 26 keywords out of 33.

Bar chart depicting increased customer interactions with a health insurance company's Google Business Profile
Enhanced Customer Engagement: A Closer Look at Interaction Growth

Google Analytics Data

Screenshot of Google Analytics dashboard showing website traffic trends and user engagement metrics
Insightful Google Analytics Data: Unveiling Traffic and Engagement Metrics